On the 19th of November, Franck Muller, in partnership with DAFC, hosted an exclusive evening at the Saigon Centre pop-up boutique in Ho Chi Minh City. The event brought together distinguished guests, collectors, and notable public figures for a refined evening celebrating the artistry, innovation, and diversity of Franck Muller’s timepiece collections.
From the moment guests arrived, the boutique set a sophisticated and inviting tone. Soft lighting, elegant champagne-gold accents, and the brands signature deep teal created an atmosphere that reflected the brand’s identity, both modern and timeless. Visitors were encouraged to explore the displays at their own pace, discovering the full Franck Muller lineup, from iconic classics to the newest innovations.
Throughout the evening, the energy remained vibrant as attendees explored a wide range of timepieces, from iconic classics to the newest releases, including the Round Triple Mystery. Whether observing intricate complications, marveling at artistic dials, or simply enjoying the elegance of each case, guests experienced the full spectrum of Franck Muller’s creative vision.
Visitors were invited to explore the boutique at their own pace, allowing them to fully immerse themselves in the artistry, craftsmanship, and unique character of each timepiece. As they wandered through the carefully curated displays, guests had the opportunity to appreciate the intricate details, innovative designs, and exceptional quality that define Franck Muller watches.
Guests were given the exclusive opportunity to engage with the full Franck Muller collection, spanning iconic classics as well as the brand’s latest innovations, including the striking Round Triple Mystery. This hands-on experience allowed attendees to appreciate the intricate craftsmanship, technical mastery, and distinctive design that define each timepiece.
The evening was enriched by the presence of several high-profile Vietnamese celebrities, including Minh Hằng, Isaac Lion, Hari Won, Wokeupat4am, Kanh Iu, Tran Viet Bao Hoang, and Hoang Yen. Their arrivals brought additional energy and visibility, and their engagement with the collections created a lively, yet sophisticated atmosphere. Guests were able to interact with the pieces up close, gaining a personal insight into the design, craftsmanship, and distinctive character that define Franck Muller watches.
Soft, ambient lighting bathed the space in a warm glow, perfectly complemented by champagne-gold accents and Franck Muller’s signature deep teal. Together, these elements created an atmosphere of refined elegance and understated sophistication, inviting guests to linger, admire, and fully immerse themselves in the luxurious setting.
Conversations flowed effortlessly throughout the evening, as attendees exchanged their impressions, asked insightful questions, and marveled at the artistry and craftsmanship behind each timepiece. The event fostered a sense of connection and curiosity, allowing guests to deepen their appreciation for the intricate details and innovative designs that make each watch a true masterpiece.
The boutique’s layout encouraged natural circulation and intimate conversations. Guests moved fluidly between displays, pausing to admire details, ask questions, and discuss their impressions with our team. The combination of elegance and accessibility allowed each visitor to engage with the brand in a personal and immersive way.
Their enthusiasm and active engagement with the watches brought a lively energy to the event, creating an atmosphere of excitement and fascination throughout the night. Guests were captivated by the intricate details and masterful craftsmanship, and their curiosity and admiration sparked conversations and shared appreciation, making the evening truly memorable for everyone in attendance.
As one of the standout figures on the event’s A-list guest list, Bao Hoàng brought a vibrant and dynamic energy to the evening. His presence symbolized a seamless bridge between generations, celebrating the synergy between Vietnam’s emerging creative talent and its established luminaries. Engaging effortlessly with fellow guests and immersing himself in the world of haute horology, Bao Hoàng highlighted the event’s spirit of innovation and cultural sophistication, embodying the exciting future of Vietnam’s luxury and creative landscape.
In a moment that captured the essence of the evening, Nicholas Rudaz, our CEO, engaged personally with a guest, sharing insights into the craftsmanship, innovation, and artistry behind Franck Muller’s timepieces. His passion and expertise brought the watches to life, offering attendees a deeper understanding of the brand’s distinctive designs and meticulous attention to detail.
By the end of the night, it was clear that the event had successfully created a space for discovery, conversation, and shared appreciation of horology. The seamless integration of guests, celebrities, and the complete Franck Muller collection resulted in an unforgettable evening that highlighted both the artistry and personality of the brand.
The Franck Muller Pop-Up is far more than just a showcase; it is a vibrant celebration of the extraordinary artistry and craftsmanship that define Swiss watchmaking. Every timepiece on display reflects decades of precision, innovation, and dedication, highlighting the meticulous attention to detail that has made Franck Muller a symbol of horological excellence.
Experience the Master of Complications firsthand till May 2026.
Saigon Centre Pop-Up
65 Lê Lợi Saigon Ward
District 1
Ho Chi Minh City,
Vietnam