From September 3rd to 5th, 2026, Franck Muller welcomed guests to Watchland, the brand’s headquarters in Geneva, for the Franck Muller Masterpieces Days. Over three days, clients, partners and friends of the brand were invited to discover an exceptional selection of timepieces in the heart of Franck Muller’s watchmaking universe, celebrating creativity, craftsmanship and the distinctive spirit of the brand.
Throughout the Masterpieces Days, guests were invited to discover a curated selection of Franck Muller timepieces, bringing together some of the brand’s most emblematic creations alongside key novelties introduced in 2026. The presentation offered a complete view of the brand’s watchmaking universe, from enduring icons to the latest expressions of its creativity, technical expertise and distinctive design language.
Clients and distributors from around the world were welcomed to Watchland for the opportunity to discover Franck Muller’s emblematic manufacture. Set in the Geneva countryside, the brand offered guests an intimate look at its watchmaking environment, complemented by sweeping views towards Mont Blanc that made the visit all the more memorable.
Guests were also invited to experience the craftsmanship behind Franck Muller through a series of dedicated workshops led by experts from the brand. A master watchmaker, dial specialist, diamond setter and strap artisan each demonstrated the precision and savoir-faire of their respective métiers, sharing the techniques behind their work.
Clients were encouraged to take part themselves, offering a rare hands-on insight into the skill, patience and expertise involved in creating a Franck Muller timepiece.
The opening night of the Masterpieces Days was marked by an elegant dinner held in the gardens of Watchland, transformed for the occasion into an exceptional evening setting. Guests enjoyed a memorable atmosphere enhanced by live performances, immersive visual displays and carefully orchestrated entertainment, creating a refined celebration of the brand and setting the tone for the days that followed.
Clients, partners, friends and agents, were invited to discover the watches on display up close, with the opportunity to try on each timepiece and experience the collections firsthand. Our guests had the pleasure of trying on or discovering our two nominees for the Grand Prix d’Horlogerie 2026, the Vanguard Cut Flower® and the Triple Mystery Skeleton. The event also welcomed artists including Jisbar and Kelly Dabbah, who presented their collaborations with Franck Muller and engaged directly with guests, sharing behind-the-scenes insight into the creative process, inspiration and ideas that shaped each project.
The highlight of the Masterpieces Days was the unveiling of the new Imperium Bloc Lady, introduced in a refined 37 mm case following the success of the men’s Imperium Bloc launch in April 2026. The collection is offered in a wide range of colours, with both diamond-set and without, providing a versatile expression of the Imperium Bloc design for women while retaining the bold identity that defines the collection.