Franck Muller was proud to take part in Bangkok Watch Week 2026 at Siam Paragon, presenting its vision of Haute Horlogerie to collectors, connoisseurs and distinguished guests from across the world. The event provided a privileged setting in which to reveal the depth of the brand’s watchmaking savoir-faire, from its technical mastery and creative audacity to the distinctive design codes that define each creation, while further strengthening Franck Muller’s presence within Thailand’s dynamic horological community.
A highlight of Bangkok Watch Week 2026 was a dedicated conversation exploring Franck Muller’s mastery of high complication horlogerie. The discussion offered guests a closer look at the brand’s in-house movements, revealing the technical expertise, mechanical ingenuity and innovative spirit that define its approach to complex watchmaking. For this special occasion, Franck Muller CEO Nicholas Rudaz was also present, joining guests in celebrating the brand’s creativity, technical savoir-faire and enduring commitment to exceptional watchmaking.
We had the pleasure of welcoming Alek Teeradetch and Bow Maylada during Bangkok Watch Week 2026, where they were invited to discover the Franck Muller universe firsthand and experience the savoir-faire, creativity and craftsmanship that define the brand.
Within its own dial manufacture in Switzerland, Franck Muller creates its dials in-house, with each numeral meticulously hand-painted by skilled artisans. During the live session, Alek Teeradetch and Bow Maylada were invited to experience this craft firsthand, each painting a dial on stage under the guidance of a master dial-maker.
This immersive moment offered them the opportunity to explore another facet of Franck Muller’s craftsmanship, discovering the precision, patience and artistic savoir-faire that go into creating each dial. Through this unique experience, they were able to gain a closer appreciation of the meticulous techniques and creative expertise that lie at the heart of the brand’s watchmaking universe.
Bangkok Watch Week 2026 came to a close after a week of meaningful encounters, shared passion and exceptional watchmaking. From presenting some of Franck Muller’s most remarkable creations to offering a closer look at the savoir-faire behind the brand, the event was an opportunity to connect with collectors, guests and watch enthusiasts in a truly engaging setting.