Once again, the 26th edition of the WPHH was absolutely unforgettable. From January 17th to 22nd, the event took place in the mythic Watchland, the headquarters of Franck Muller, for another amazing experience.

Geneva, January 25th 2016 - During one week, 2’000 guests entered the creative and fascinating world of Franck Muller. Watchland has turned into a sensational gallery where the guests were invited to discover the exclusive latest watches of the group. The exhibition enhanced the beautiful creations of the nine brands of the group area - Franck Muller Jewellery - Barthelay - Backes & Strauss - ECW - Martin Braun - Pierre Kunz - Pierre Michel Golay - Rodolphe - Smalto Timepieces, along with Roberto Cavalli by Franck Muller were all presented.

Spectacular novelties unveiled during the exhibition

In a magical and majestic atmosphere, watch aficionados and professionals had the opportunity to discover the most iconic brand’s World Premiere along with dazzling timepieces. For instance, the Vanguard Long Island™, true reinterpretation of the iconic Long Island collection, featuring new feminine and flawless lines. The new Vanguard™ skeleton, claims its powerful architecture through its skeleton body. This year, a new innovative and eye-catching watch is born: the Krypton™, stands out with the technical character of the luminova particles perfectly integrated to the carbon. As a beautiful dedication to the sea world, the Yachting™ blinds us by its nautical details. Not to forget the eye catching  Backswing™ watch, the case as well as the dial have been machined to look just like a golf ball and gives its owner the possibility to count the number of swings for each par.

What an event!

The WPHH is nothing but a sensational experience that charms everyone. The architecture of the exhibition, refined and spectacular at the same time, create the perfect atmosphere to appreciate the latest creations. The views on the Geneva Lake and the Mont Blanc while discovering the collections is pure authenticity and luxury. Everyone just appreciated the exceptional and delicious dishes and treats available the whole week. Once again, Franck Muller tried his best and succeeded at creating another unforgettable event.