The World Presentation of Haute Horlogerie (WPHH), organised by Franck Muller, took place from 14 to 18 April 2026 at the refined Domaine du Grand Malagny. Nestled in the peaceful surroundings of the Geneva countryside, the event welcomed collectors, retailers, journalists and industry insiders for an exclusive immersion into the world of fine watchmaking.
Known for its distinctive positioning, the WPHH offers a more intimate and carefully curated alternative to larger international watch fairs. Over five days, guests were invited to discover Franck Muller’s latest creations, alongside presentations from partner brands, highlighting technical innovation, bold design and the Maison’s signature approach to complications and aesthetics. The elegant setting of the Domaine enhanced the experience, allowing visitors to engage with the timepieces in a refined yet relaxed atmosphere.
Beyond the presentation of new collections, the 2026 edition placed a strong emphasis on storytelling and craftsmanship. Attendees were given insight into the intricate processes behind haute horlogerie, from movement development to finishing techniques, underscoring the brand’s dedication to artisanal excellence. Private appointments, guided visits and tailored experiences ensured a highly personalised journey for each guest.
The WPHH remains a key moment in the horological calendar for Franck Muller, embodying both exclusivity and creativity. The 2026 edition at Grand Malagny once again affirmed the brand’s commitment to celebrating watchmaking as both an art form and a living tradition.