A memorable moment at Watchland as Wasim Akram shared his passion for cricket with Franck Muller CEO Nicholas Rudaz on a beautiful day in Geneva. With the majestic Mont Blanc in the background, the occasion brought together sport, friendship and the spirit of excellence in a truly unique setting.
In this special moment with Franck Muller CEO Nicholas Rudaz, Wasim brought the spirit of the game to life, showing how every gesture, much like in watchmaking, depends on accuracy, patience and passion.
At Watchland, Wasim Akram shared the beauty and complexity of cricket, explaining a sport built on precision, timing, strategy and instinct. From the movement of the ball to the discipline of each delivery, cricket requires both technical mastery and deep concentration.
Surrounded by the elegance of Watchland and the breathtaking Swiss landscape, this special moment reflected the same values that unite cricket and watchmaking: precision, discipline, passion and the pursuit of perfection.
Franck Muller had the pleasure of welcoming cricket legend Wasim Akram to Watchland, the brand’s headquarters in Genthod, Geneva, for a special visit celebrating the shared values of excellence, precision, and timeless craftsmanship.
During his time at Watchland, Mr. Akram experienced the exceptional world of Franck Muller, discovering the artistry, innovation and meticulous savoir-faire that define the brand’s approach to Haute Horlogerie. His visit offered a meaningful moment of connection between sporting greatness and watchmaking mastery, reflecting the passion, discipline and pursuit of perfection at the heart of both worlds.
Wasim Akram visited our dial manufacture in Les Bois, where he discovered the exceptional craftsmanship behind one of the most expressive elements of a Franck Muller timepiece. Each dial is the result of a highly detailed process, combining technical expertise, artistic precision and meticulous attention to detail. From the preparation of the base to the application of colours, finishes, numerals and decorative elements, every stage requires patience, skill and absolute accuracy to bring the brand’s distinctive identity to life.
As part of his journey, Wasim Akram also visited our strap factory in Le Locle. From the careful selection of materials to the precise cutting, stitching, finishing and quality control, every strap follows a detailed process that reflects the brand’s commitment to excellence.
Wasim Akram enjoyed a scenic boat trip across the beautiful waters of Lake Geneva, surrounded by the breathtaking Swiss landscape and the calm elegance of one of Europe’s most iconic destinations.
With the city skyline, the mountains and the sparkling lake as a stunning backdrop, the journey offered a peaceful moment to take in the charm, beauty and timeless atmosphere of Geneva.