The Roberto Cavalli Group, one of the most prestigious Italian brands at an international level, and the Franck Muller Group, the Swiss company leader in the luxury and high-end watches sector, announced at the press conference held at the WPHH (World Presentation of Haute Horlogerie) on Sunday, that they have signed a co-branding contract for the development, creation, production and distribution of “Roberto Cavalli by Franck Muller” watches.

Operational activities for the new contract will begin in January 2012. The distribution of new products will take place through Roberto Cavalli stores, Franck Muller stores as well as the best luxury watch retailers in the main countries around the world, starting from the fall of 2012.The objective of the deal is to develop “Swiss-made” watches of the highest standards for women and men using the “Roberto Cavalli by Franck Muller” brand name, which will unite the style and distinctive symbols of the Florentine fashion group with the craftsman technique and the precision engineering that has always distinguished the Franck Muller Group. The two friends claimed they were proud to collaborate together.